Exeros Brings 21st Century Mapping Technology to Informatica World 2006
Exeros DataMapper Automates the Last Major Manual Process in Data Integration
SANTA CLARA, April 18, 2006 – Exeros™, Inc., a silver sponsor of Informatica World 2006, is inviting all attendees to see how data mapping can be more efficient and more effective in the 21st century. Today, the most widely used tool for data mapping is the plain old highlighter – used to mark matching rows in printouts of sample data to be mapped. At the Exeros booth, attendees can see a demonstration of Exeros DataMapper™, the first software product to cut data mapping time and accelerate data integration projects by up to 80% by automating mapping and complex transformation discovery.
Exeros will be exhibiting the benefits of Exeros DataMapper and how it easily works with Informatica PowerCenter at booth 134, May 23 – 26, 2006, at the Moscone West convention center, San Francisco.
Exeros’ flagship product, Exeros DataMapper, works seamlessly with Informatica PowerCenter® through a specially designed ETL Interface. This interface takes business rules, data relationships and transformations automatically discovered by Exeros DataMapper and generates corresponding PowerCenter mappings. By automating the mapping process and providing a highly scalable tool for extracting transforming and loading data, Exeros DataMapper and Informatica PowerCenter make a formidable team.
The importance of new data mapping solutions is evidenced by Exeros’ recent recognition as a “Cool Vendor in Data Management and Integration ” by Gartner, Inc. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.
Contact:
Jim Baptiste
Davies Murphy Group, Inc.
(781) 418-2438
jbaptiste@daviesmurphy.com
http://www.daviesmurphy.com

About Gartner’s Cool Vendors Selection Process
Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.
About Exeros
Exeros, headquartered in Santa Clara, California, was founded in 2002 by senior executives with more than 50 years combined experience in data management and data integration. Funded by Bay Partners and Globespan Capital Partners, the company’s mission is to increase the efficiency and accuracy of data integration projects through automated data relationship discovery and data mapping. Effective data mapping significantly reduces the time and costs involved in corporate data integration and ensures higher quality data with less risk.
For more information, call: 408-919-0191; email: info@exeros.com, or visit http://www.exeros.com.
NOTE: Exeros and Exeros DataMapper are trademarks of Exeros, Inc. in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.





